Thought i'd do a bit of online shopping/browsing....

And was actually a bit taken aback/offended by what I read on their homepage. I know f*ck has become more mainstream in recent years, but on the homepage of one of the World's best known clothing brands?

http://www.diesel.com/SS11

Bet they wouldn't have that poster on the wall of their shops. Or maybe i'm just turning into a grumpy old f@rt?

And why the f*ck would f@rt automatically be edited? I mean, f*cking hell......

Pissed off about the darkie in the poster?

No.

I would actually give her a right old shagging.

"Nucking Futs" got passed as long as they were marketed to adults only

I imagine the Diesel Island slogan would have to meet similar criteria

And shagging isn't edited? I'd say f@rt in front of my grandparents but I would never say shag.

Give me a f*cking walking stick, pair of slippers, and pipe, and send me to a cottage in Yorkshire.

Henry wrote:No.

I would actually give her a right old shagging.

As long as she called you "Massa"

tac wrote:Pissed off about the darkie in the poster?

Henry wrote:No.

I would actually give her a right old shagging.

Another bad day for Black People ....

Although, my grandparents might well refer to shag as being a type of tobacco popular during the war....

This thread is a bit of a storm in a king teacup, surely?


All about marketing, Trev. Know your market segment. Diesel is out to appeal to the cool, sardonic post-teenager chic that is its staple.

Zim's profile in other words - only a bit more American.

As for the model second from left - out of your socio-economic league, I fear.

****** has been going for years.

Oo seem you can't say F C U K

Diesel have got some good sh!t, especially the UK branch. Don't see a big deal, myself.